|
List Services
Securing and managing incremental data to augment
your customer file can be cumbersome and fraught with
potential for miscommunications and missed deadlines.
Whether your needs are demographic enhancement of your
customer file or the purchase of multiple prospect
files, Daystar Wheaton Group streamlines the process
for acquiring demographics and lists through its on-line
service model.
Further, we realize that sophisticated direct marketers
use multiple list sources over multiple campaigns.
That is why we help you optimize your list rental ROI
through list performance analysis and prediction of
point of diminishing return for repetitive use of unique
lists.
^ Top
DataLine
DataLine is our primary-sourced consumer database
is composed of 100 million households and 217 million
individuals, containing over 150 demographic and psychographic
variables. For improving your understanding of mail
responsiveness, DataLine provides access to 50 million
mail order buyers across 26 categories.
To improve overall direct marketing campaign performance,
DataLine allows you to augment your customer file through
both data appends and "like" customer names.
Download sample Dataline card – PDF
^ Top
List
Rental On-Line
List Rental On-Line enables real-time list rental
fulfillment and List of Lists Reporting 24/7 in a highly
secure environment.
- Reduce the frustration of the typical phone-tag list
fulfillment process.
- Eliminate the need to wade through month-old reports
to guess the number of names available.
- End the need for extrapolated counts.
With List Rental On-Line, you access real list select
counts per your campaign selection and segmentation
criteria with and without OPU (“omit previous
usage”). List of Lists reporting enables you
to view on-line list status – which lists are
in, and which are missing – and is updated every
20 minutes.
Because List On-Line is a live production system,
rental file errors are identified sooner, which reduces
the chance of missing campaign deadlines while waiting
for a replacement file.
Because you have on-line access, you can query selectable
attributes across multiple files to improve your final
overall list selections. At every step of the list
rental selection process, you save valuable time and
optimize your list rental investments.
Once you are satisfied with your list rental selections,
you can elect to place your order immediately or place
your order on hold with a unique reservation number
for subsequent activation. Once you have executed your
order, you can check your order status on-line to confirm
shipments or verify the number of records. Or, you
can simply check your e-mail because List On-Line automatically
triggers email confirmations on file shipments, billing
information, etc.
Because List On-Line is a live production system,
we guarantee electronic delivery of your list order
within 48 hours. However, most orders are delivered
on the same day – another way that Daystar Wheaton
Group adds to your marketing velocity.
Database
Management »
Data Analytics »
Consulting »
Data Processing »
^ Top
|
