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Data Processing
Following the many advances in technology-based solutions
for marketers, many perceive data processing as merely “basic
stuff that just anyone can do.” Yet “basic
stuff” significantly affects costly direct marketing
elements such as deliverability, duplicates, and more.
Worse yet, “basic stuff” done badly can
alienate a good customer – by mailing duplicates
with slight, annoying name variations or ignoring stated
channel preference.
Daystar Wheaton Group’s proprietary methodology
for data processing combines the latest technology
with thinking from seasoned direct marketers so that
the “basic stuff” works – to reduce
costs, to preserve and enhance customer relationships,
and to optimize the ROI of every project and campaign.
Our data processing experts deliver projects on-time
and on-budget, proactively adding value with insightful
recommendations.
To realize even more savings in time and money, we
deliver your data processing files and reports electronically
to your desktop via email, FTP or Daystar Wheaton Group
On-Line®, our thin-client solution for the secure
transfer of data communications. Daystar Wheaton Group
On-Line® enables clients to have timely access
to processing and analytical reports, and to the other
essential communications required for us to be responsive
to their needs.
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Data Hygiene
Services
With postal costs continuing to rise, it is imperative
that your mail files carry the most deliverable addresses.
At Daystar Wheaton Group, we focus on reducing non-deliverable
waste and improving postal delivery efficiencies for
your mail. Our hygiene services include the following:
- IntelliDRESS© – An advanced customer
identification and address verification and correction
service in partnership with CognitiveDATA, Inc.
- NCOALink™ (National Change of Address) – Based
on information submitted to the USPS© from individuals,
families and businesses that have moved within the
past four years. Addresses are standardized and appended
with the most recent forwarding addresses.
- NCOA NIXIE – Identifies and eliminates potential
undeliverables by providing footnotes indicating
why a forwarding address cannot be obtained.
- DPVTM (Delivery Point Validation) – Offers
an even finer level of address validation. For example,
it can be used to determine if a specific house number
is a known, valid USPS delivery address. It also
codes records without ZIP+4 that can be removed from
the mail stream.
- DSF2TM (Delivery Sequence
File Second Generation) – Minimizes
address delivery errors not detected by NCOA or CASS
processing. DSF2 classifies an address as business
or residence, vacant or seasonal, and it identifies
the mail delivery method (curbside, door slot, NDCBU,
or central delivery).
- LACS LinkTM (Locatable
Address Conversion System) – The
official USPS database of rural and corresponding
house/street information. Corresponding to the 911
phone system, LACS provides additional matches to
improve delivery in rural areas. This process also
standardizes your house file with the most current
Carrier Route and ZIP+4 data.
- AEC (Address Element Correction) – Performs
a series of address evaluations and comparisons on
addresses that fail to match a postal ZIP+4 Code.
Supplies resolved, unambiguous addresses with missing
or corrected address elements and a ZIP+4 Code, resulting
in automation-compatible records. If AEC cannot determine
a match, the address is flagged as potentially undeliverable,
enabling you to decide whether to use it or not.
- Response on Demand – “Just-in-time” hygiene
system offered by partner Cognitive Data, Inc., provides
address enhancements and derogatory or duplicate
address suppression to mail files immediately before
entering the Postal System.
- CASS™ (Coding Accuracy Support System) – USPS
grading and certification focuses on evaluating and
improving the accuracy of 5-digit ZIP, ZIP+4, delivery
point, and carrier route codes applied to mail.
- ACS™ (Address Correction Service) – Helps
meet the needs of business mailers by providing a
cost-effective, efficient means of obtaining accurate
change-of-address (COA) information.
- Group 1's Code-1 Plus™ – Used for processing
files without NCOA to CASS certify output files.
Code-1 Plus validates, corrects, and standardizes
customer address data. It assigns ZIP+4 Carrier Route
Codes, and corrects ZIP Codes.
With decades years of direct marketing data processing
expertise, Daystar Wheaton Group’s experts scrutinize
your hygiene audits and perform redundant quality controls
at all critical points. Take the worry out of the basics – call
Daystar Wheaton Group to ensure optimum mail deliverability
and postal efficiency.
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Merge/Purge
At Daystar Wheaton Group, we recognize that a "one
size fits all" approach to merge/purge falls far
short of producing optimum marketing results. And,
we understand that you have unique marketing strategies,
customer definitions, reporting needs, and other variables – all
affecting the creation of an algorithm that accurately
executes merge/purge requirements.
Daystar Wheaton Group has developed best-in-class
matching logic for every type of address – Consumer,
Business, and combinations of the two. Our powerful
methods of duplicate identification enable our clients
to efficiently attain their direct mail targets.
Beyond your unique needs, we bring years of experience
into the equation so that you can take advantage of "best
practices." For example, we will make sure you
keep the most complete record, we will flag and suppress
chronic non-responders, and we will be sure to suppress
your "screaming deletes" along with prison
addresses and deceased individuals.
Once you have made your final mailing decisions, Daystar
Wheaton Group's mail preparation services are superior.
Whether you are co-mailing with a partner or just need
a cover change, we are certified to meet any printer's
requirements.
Daystar Wheaton Group's client-focused approach results
in the consistent delivery of optimum merge/purge services
on-time and on-budget. And, like all our data processing,
we deliver your merge/purge reports electronically
via Daystar Wheaton Group On-Line®.
Database
Management »
Data Analytics »
Consulting »
List Services »
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