Daystar
Wheaton Group Business Simulator™
This interactive decision-support application enables marketers
to simulate the effects of various “what-if” investment
scenarios. For example:
- Would the short-term reduction in profitability from
a more aggressive new customer acquisition strategy
pay for itself with incremental long-run profits? Specifically,
what if your acceptable acquisition cost were increased
by 5%, 10% or even 15%?
- What would happen if
you could increase your margins by one percentage
point?
- How long will a positive event “echo” in
your business or a negative development depress future
results?
- Given a specified time span, where should incremental
marketing dollars be invested?
Daystar Wheaton Group Business Simulator™ is
designed to answer these and many other strategic and
tactical questions. For a description of the concepts
underlying Daystar Wheaton Group Business Simulator™,
please see “CRM Growth Simulator:
Extending the Data Warehouse” in our Database
Marketing Knowledge Base.
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Daystar Wheaton Group DM Flash Reporter™
Provides
detailed top- and bottom-line evaluation of direct
marketing programs coupled with “what-if” capabilities.
In addition to detail reporting, the DM Flash Reporter
also provides extensive summary reporting, graphic
and output capabilities to facilitate the dissemination
of insight to appropriate decision makers.
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Best-Practices
Marketing Database Content™ RoadMap
Where
is your organization on the path to achieving this
standard? Is it collecting and maintaining the data
to support the breadth of data mining, simulation and
reporting activities required to realize the money-making
potential of your investment? Daystar Wheaton Group’s
years of experience means that it can cost-effectively
provide a comprehensive assessment and roadmap to Best-Practices
Marketing Database Content.™
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ChanneLYST
In theory, multi-channel marketing is the best strategy
for producing desired results. But in practice, some
consumers ignore certain communication channels, others
respond because of the cumulative effect of a multi-channel
campaign, and still others respond to a single preferred
channel. Identifying response behavior by channel is
critical to reducing waste and improving ROI.
With Web orders now ranging from 30% to 70% of direct
marketing transactions, it is critical to assess the
consumers’ motivation to buy. That is where Daystar
Wheaton Group's ChanneLYST will help you effectively
manage your marketing channel allocations and react
quickly to in-the-mail results.
- Recognize which customers are single-channel versus
multi-channel-responsive.
- Distinguish between Web orders resulting from email
blasts and those resulting from catalog mailings
or telemarketing calls.
- Identify the loyal customer versus the search engine
shopper.
- Recognize store sales impacted by catalog mailings
and e-Marketing.
- Evaluate channel performance by source code and type
of buyer (house file, rental, etc).
- Forecast mailing results by incorporating customized
response curves.
- Calculate profitability for every list segment.
Daystar Wheaton Group's ChanneLYST delivers these
detailed channel performance
reports (for optimum viewing,
zoom in to 200% once the pdf opens) directly to your desktop 24/7.
Cannot wait for the all the response results to be
posted? Leverage the predictive functionality of ChanneLYST
to forecast results at three confidence levels. ChanneLYST
delivers predictive and actual response analysis electronically
24/7 – and your analysis can be refreshed monthly,
weekly or even daily. ChanneLYST is marketing velocity
in action – at any time, day or night, you can
answer the question, "How is my campaign doing?"
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