| This sampling of current and
past success stories that highlight the careers of
Daystar Wheaton Group’s six Co-Founders goes
beyond a mere rehearsal of capabilities and offerings.
It is evidence of an ability to deliver the results
that are promised. |
| Built – and currently host and maintain – a
marquee company’s consolidated Marketing Database
of B2C and B2B customers and inquirers across
its retail, catalog and e-commerce channels. Provide a full array
of direct and database marketing solutions to leverage
the database, including data processing, data mining,
strategic consulting, and turn-key circulation management.
^ Top |
| Executed analyses enabling a major on-line
retailer to refine its circulation strategy, thereby
enabling it to re-direct more
than $1,000,000 in annual
advertising expenditures to more profitable promotions.
^ Top |
| Built and maintain a comprehensive
cluster analysis of a prominent multi-channel marketer’s
direct and retail customer bases.
^ Top |
| Built and maintain a comprehensive
cohort and segmentation analysis for a substantial business-to-business
marketer to enable it to cost-effectively acquire high
lifetime value customers.
^ Top |
| Developed and built a
tracking and reporting process to enable a national non-profit
cataloger to more accurately forecast sales and list
performance. This system enabled the firm to increase
its catalog circulation by over 14% annually while still
maintaining robust profitability.
^ Top |
| Built – and currently
host and maintain – the Marketing Database for
a business-to-business firm with a large direct marketing
program and national sales force. Act as the client’s
outsourced database marketing department. Execute the
processing required for promotional campaigns. Perform
the data mining and provide strategic and tactical consulting.
^ Top |
| Spearheaded an approach
to contact optimization for one
of the world’s
largest companies; an organization that generates hundreds
of direct mail and email promotions a year. Employed
quantitative approaches to develop and measure promotional
strategies to optimize this significant marketing investment.
^ Top |
| Executed two groundbreaking
cluster analyses that revolutionized the approach to
niche marketing at a very significant Canadian retail
bank, and at a major U.S. retail organization.
^ Top |
| Constructed and currently
maintain a CRM Simulator for a prominent company with
a substantial direct marketing and e-commerce operation.
The Simulator, driven by the historical, atomic-level
dynamics of the firm, allows what-if
analysis to answer
strategic and tactical questions such as: Would the short-term
reduction in profitability from a more aggressive customer
acquisition strategy pay for itself with incremental
long-run profits?
^ Top |
| Crafted multi-channel
initiatives for a large national firm via ongoing data
mining and strategic consulting. The resulting differentiated
contact program generated $207
million of incremental annual revenue and $23 million of incremental annual
profit.
^ Top |
| Supervised technical personnel
in the design, development and implementation of a comprehensive
Marketing Database for one of the world’s largest
retailers and direct marketers. The database was comprised
of detailed transaction, promotion and overlay information
for 35 million customers. Then, worked on-site at the
client for several years to help leverage the database
with data-driven contact strategies.
^ Top |
| Collaborated with a major
publisher, with millions of subscribers
across multiple titles, to incorporate sophisticated data-driven marketing
into its core business practices. Constructed just under
forty predictive models over a one-year period to cost-effectively
micro-market dozens of products and services into the
customer base.
^ Top |
| Built a predictive model
for a niche cataloger that was credited with revolutionizing
the business, and was presented as a case study by the
company’s President and Founder to a quantitative
methods class at a top-ten business
school.
^ Top |
| Conceived, tested and
rolled out a direct marketing business to sell hosiery
to large-sized women, which was then extended to retail
as the prominent L’eggs “Just My Size” brand.
^ Top |
